Waterfront hotel at dusk in West Africa

West Africa Hospitality Development

Acquire. Renovate. Manage.

Armitage & Rowe transforms underperforming hotel assets across Senegal and West Africa into internationally competitive properties.

Discover Our Work

A Proven Hospitality Developer

Founded to transform West Africa's lodging landscape, Armitage & Rowe acquires, rehabilitates, and repositions hotel assets across Senegal and the broader region. Our team pairs rigorous due diligence with disciplined execution — bringing underperforming properties to internationally competitive standards while building enduring local value, employment, and tourism infrastructure.

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A Proven Hospitality Developer

What We Do

End-to-End Hospitality Development

From the first feasibility study to daily operations, we manage every stage of the hotel asset lifecycle.

Acquisition & Due Diligence

Feasibility studies, market analysis, and negotiation of acquisition, lease, and concession agreements grounded in disciplined underwriting.

Renovation & Repositioning

Comprehensive rehabilitation programs led by architects, engineers, and designers that lift properties to international standards.

Hotel Management

Operational systems, staffing structures, and management partnerships with leading international brands and independent operators.

Brand & Revenue Strategy

Brand positioning, marketing and distribution programs, guest experience design, and revenue management for regional and global travelers.

Our Approach

A Disciplined Path to Performance

A structured, repeatable process designed to de-risk every investment and unlock long-term value.

01

Feasibility & Due Diligence

Market studies, site analysis, and financial modeling to validate every opportunity before capital is committed.

02

Acquisition & Structuring

Negotiating acquisition, lease, and concession agreements with aligned ownership and capital partners.

03

Renovation & Repositioning

Procuring furnishings and equipment, securing permits and licenses, and executing full rehabilitation programs.

04

Operations & Management

Standing up management structures, brand strategy, and revenue systems for sustained performance.

Portfolio

Properties & Pipeline

A growing platform of hospitality assets across Senegal and West Africa.

Dakar Waterfront Hotel

Dakar Waterfront Hotel

Dakar, Senegal

Saly Beach Resort

Saly Beach Resort

Saly, Senegal

Gorée Heritage Inn

Gorée Heritage Inn

Gorée Island

Plateau Business Hotel

Plateau Business Hotel

Dakar, Senegal

Saint-Louis Colonial Hotel

Saint-Louis Colonial Hotel

Saint-Louis, Senegal

Petite Côte Resort

Petite Côte Resort

Mbour, Senegal

Contact

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Whether you are an owner, investor, or operator, we would welcome the opportunity to connect.

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